I am hesitant to write this post because I know there are a lot of dancers, studio owners, and business–savvy choreographers that are well-versed in writing, email etiquette, and overall professionalism.
But then I remember my past year and my experience trying to find a new teaching gig which required me to email countless studios and teachers and wait
days weeks for their response.
Even if you’re an email pro, you might want to give this a quick look. You’ll be amazed at how some people communicate in the techy, email literate world. Here are a few tips that studios should consider.
A Timely Response
First things first. Check your email daily and respond promptly.
I get it, you’re busy and therefore checking your email on your phone. Once you read it, it goes right out your brain. There are two “tricks” to help with this. The first one is to only read and answer work related emails on a desktop. This way, you have the time and can easily press “mark as unread” to pull the message to the top of your inbox.
If you must use your phone, adopt the two minute rule. If you can respond to an email in less than two minutes, do it! Right then and there. If it’s going to take longer, don’t even open it. Revisit it later when you have time.
Promptness is appreciated. What if i’m a mom who is getting information on classes from multiple studios and you take weeks to get back to me? My business is going elsewhere.
Professional Formatting & Font
This is another no brainer, but I’ve surprisingly encountered hot pink, size 24 font in an email reply. This is not the place to brand with your studio colors. If you want to brand your email, do it in the footer.
Again, this should be obvious, but make sure whoever is in charge of your email has immaculate grammar. It can make your studio look unprofessional and your staff uneducated. Here is an email I received this past summer. Its purple, lacking periods, and using the wrong “too.” Its horrifying.
I did not end up working here. As a talented dance teacher and professional, this was almost insulting to read.
Have a Signature
Your main studio account and your staff should all include an email footer. This should include your studio website, office hours and phone number. Here’s a good post on inserting social icons into your footer— an easy way to get more fans and followers.
Make it Easy to Find
Post your main studio email on your website. There should be a “Contact” page devoted to communication– a form fill and/or email address. It’s also wise to place it in the footer. Searching a site for an email address is annoying.
So please, use these tips! Put your best foot forward when communicating with future parents, staff, or partners. It will make your studio more professional and create a polished brand.