Its the beginning of the dance year and thousands of new dancers and moms are looking to take at a new studio.
How do they pick?
Well, there are certainly tons of factors that go into choosing a dance studio:
- Qualified Teachers
Reputation Online is Important
One angry mom can spoil the internet with scathing reviews which can certainly turn off newbies from walking through your studio doors. How do you combat any negativity and enhance your reputation online?
Get some reviews!
One of the easiest reviews platforms is Google Business reviews. You’ve seen it before:
If those reviews don’t make you want to jump in your car, drive to Denver, and order tacos, you’re nuts. They are great for business!
So, How do You get Reviews?
First things first, you’ll need a Google Business page. Click here to find out how to set one up.
Next, there are a few things you can do to get the reviews to come in.
If you have enthusiastic parents that support you and your studio, simply ask. Tell them why its important to have a solid reputation online and that it only takes a few moments. Many parents already brag about your studio on Facebook and emails- why not display their reviews on a more-public platform?
Give a Discount
Tell your parents that anyone who leaves a review will receive 10% off their next month’s tuition. While this is a hefty price to pay, the amount of reviews you will get will skyrocket your reputation on Google, which can improve your position in search engines, etc.
Include it in an Email
Make it easy for parents and send an email with a link to your Google Business page. Making things simple can be a great way to convince your customers to support you.
Ask Alumni & Teachers
Again, if you have a great relationship with your alumni and teachers, ask them to leave a positive review. If you’re a teacher leaving a review, include that you’re a dance teacher and that you love your job & the kids. Honesty can influence people’s decision to sign up at a local studio.
Put Signage Up
Print off a small sign that says “Find us on: Facebook, Instagram and Google.” As parents wait for their kids, they can check out these great resources and feel obliged to leave a stunning review.
Google Business reviews are important for marketing your dance studio. Take the few minutes to pump up your online reputation and get some cheering fans!